The Yellow Block project reimagines Pyrmont, Sydney, as a hub for outdoor recreation and urban design. By transforming underutilized spaces into vibrant rock climbing areas linked by a scenic walking track, this concept fosters adventure and community while paying homage to the area's rich sandstone heritage.

Blending print and digital media with wayfinding signage and typographic landmarks, the project employs a modern and minimalist style. Contrasting colors, geometric typography, and climbing-inspired symbology create a design that resonates with the target audience, blending heritage and recreation seamlessly.

Though fictional, the project highlights real-world potential. By leveraging Pyrmont’s active climbing community and natural features, it envisions enriching the urban landscape with safer, more dynamic outdoor experiences.