The JaxJin project highlights the branding and packaging design for a family-owned, small-batch distillery nestled in Somersby, NSW. Drawing inspiration from Lot 01 Distillery's mission to craft exceptional gin grounded in sustainability, nature, and family values, the project sought to develop a distinctive and meaningful visual identity.

From eco-conscious packaging to artistic label designs, every detail tells the heartfelt story of a father creating a legacy for his son, Jack. This project captures the creative journey, blending storytelling and design to deliver a premium yet authentic gin experience.